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• Frank Mikus

Soon to be Famous(ly).

Posted on December 1, 2006

Welcome to Famously. Neither you — nor we — most likely, are, but this association is sure to bear the ripe fruit of celebrity. If not, we’ll just go manufacture it. That’s what we do.

Well, that’s a bit much. We can’t manufacture fame, but we can put you in nice clothes for the trip. You probably already have all the necessary qualities, and a good tailor is all you need.

The journey we will outfit you for is a very particular one. Call it a game, or a distraction, or the future of networked social interaction, but for the time being, the evolution of however you think of the internet may well be Second Life (SL). What is Second Life? Well, there a many answers for that. We will delve into them as we go along, since most everyone is new — over a million residents in the past three months alone.

Famously builds — environments, buzz, relationships, the life of a brand in this still developing ‘other world’. We aren’t a traditional agency, and we didn’t start this because we invest all that much faith in ‘branding’ or ‘trend spotting’ or what ever it is that overpriced consultants do. We make things, and we know people and we are friendly. That is not to say that we don’t take seriously the project of communication — be it for a person, product, company or idea. Only that the magic pixie dust that seems to accompany ‘strategic brand management’ only adds a layer of overhead to what may already be a complex problem.

Famously was started because our progenitor had a client that needed a project done in Second Life, and right quick. Turns out we managed a decent job of it, and the particulars of this environment spanned a wide range of our design interests, and even dovetailed with our occasional forays into internet publishing and promotions, to say nothing of long abandoned conceptual branding and identity notions.

That’s sounds very high minded, and some of it even is. Since Second Life looks like one big experiment right now, we decided to consciously situate our effort in a likewise experimental way. We’re going to figure it out as we go along, just like everyone else in SL.

But if you are responsible for the care and growth of a brand, you might have some basic questions. So, yes, we are actively pursuing work, relationships and opportunities in SL with real world organizations. We hesitate to say ‘we will build you a store’ or ‘we will host an event’ because so much is still ill defined. Part of this site will function as a resource of plain talk about what seems prudent for the brands we typically associate with, and opportunities for other organizations in which we have an interest.

Rather than be a part of them mindless land rush, we think the best strategy is to start slow and talk conceptually. So that’s going to happen here as well. But if you want to move more quickly, hit up the contact link and we’ll talk. Oh, we make all kinds of things in the real world too, in case you need that sort of thing as well.

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